Hi! I'm Liliana Vasquez Fulcher šŸ‘‹šŸ½ I'm a Service Designer currently at IBM.

IĀ guide teams through research to create human-centered products and services.ā€

Transforming enterprise complexity into impactful experiences

I've worked as a User Researcher, Strategist, and Service Designer on a variety of cross-functional teams oftentimes traversing these roles. What does that even look like? My role is best understood in the context of a project, so take a peep at my collection of work. Ā 

šŸ”’ My projects are password-protected so reach out for details. šŸ—ļø

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AT&T
Building a Vision Driven AIĀ Roadmap &Ā Strategy
Process Mapping
Executive Interviews
Personas
AI
Design Workshop

Creating a framework for cross-business unit identification and prioritization of AI initiatives and use cases to prepare for the future.

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Toyota
Co-creating the future of vehicle supply chain management
Personas
User Interviews
Concept Testing
Pain Point Tracker
Research Repository

Leveraging generative research to co-create a blueprint of the employee and customer digital experience.

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WellSky
Simplifying Home Health AccountingĀ Ā Ā 
Usability Testing
SMEĀ Interviews
Copywriting
Prototyping

Evaluative research drove impactful changes to the UI and copy, transforming negative perceptions of healthcare software. These improvements simplified a complex user experience and played a pivotal role in shaping the future of product strategy.

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Arizona Department of Child Welfare
Automating Case Management Documentation
AI
Service Blueprint
User Interviews
Ethnography
Design Workshop

Establishing key features, concepts, and early requirements for how AI and automation can improve the user experience in social work agencies, allowing employees to dedicate more time to engaging with the communities they serve.

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Portfolio Highlights

Take a peep at what I've been up to lately. Confidentiality restricts sharing of details and deliverables. If you wanna chat more or have questions reach out and ask!

Service Design
Improving the learning experience for IBMĀ consultants

Increasing and incentivizing learner engagement towards a 14 million-dollar goal

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Generative Research
Co-creating the future of vehicle supply chain management

Leveraging generative research to co-create a blueprint of the employee and customer digital experience.

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Evaluative Research
Simplifying Home Health Accounting

Redesigning a complex process to reduce errors and confusion in healthcare billing.

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AT&T
Defining the AIĀ Roadmap and Strategy at a Large Telco
Process Mapping
Executive Interviews
Personas
Design Workshop

Creating a framework for cross-business unit identification and prioritization of AI initiatives and use cases to prepare for the future.

View Project Ā  ā¤»
Evaluative Research
Simplifying Home Health Accounting

Redesigning a complex process to reduce errors and confusion in healthcare billing.

View Project Ā ā¤»
AT&T
Defining the AIĀ Roadmap and Strategy at a Large Telco
Process Mapping
Executive Interviews
Personas
Design Workshop

Creating a framework for cross-business unit identification and prioritization of AI initiatives and use cases to prepare for the future.

View Project Ā  ā¤»

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